Flying Abroad
growth strategy
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a leading low-cost carrier airline currently operating in India among the top three players. They want to grow by entering international markets for the first time and need a strategy for successful expansion. You should evaluate market opportunities, financial viability, and operational feasibility to recommend how to enter the new markets effectively.
Objective
Develop a comprehensive and profitable international expansion strategy for a low-cost carrier airline entering new markets for the first time.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.