The Next Product Line
growth strategy
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client, Lumio Mobile, is an Indian smartphone manufacturer that wants to accelerate growth by introducing a new product line. The company wants to widen its portfolio while making use of capabilities it already has. Help it identify and prioritize a product category, then recommend how to enter and grow that business.
Objective
Establish which adjacent product line best balances market growth potential and fit with Lumio’s capabilities, then recommend an entry route and a focused three-year growth lever.
Skills this case tests
Structuring the problem
Judgement and recommendation
Communicating clearly
Working the numbers
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.