Bigger Baskets, Better Economics
growth strategy
India-specific
Set in India; the figures and context are India’s.What this case is about
Our client, Dashly, is a quick-commerce operator serving five major cities in India. Its revenue per order is below the industry benchmark, and it wants to catch up with competitors. The client asks us to identify ways to increase revenue per order across its broad customer base.
Objective
Recommend practical ways to increase revenue per order, explaining how to grow customer basket value and consolidate purchases while protecting unit economics.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.