Points Before Profits
growth strategy
India-specific
Set in India; the figures and context are India’s.What this case is about
Our client is Bazaarly, a leading horizontal e-commerce marketplace in India. It is planning a new program where customers earn points on purchases and redeem them for vouchers on the platform. The CEO wants to know the program's annual cost.
Objective
Estimate the program's annual points liability, compare it with the platform's commission revenue, and recommend how to make the program economically viable.
Skills this case tests
Structuring the problem
Working the numbers
Reading the data
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.