Reclaiming Two-Wheeler Growth
growth strategy
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is NavaRath Motors, an Indian manufacturer of two- and three-wheelers. Its sales growth has recently fallen behind the market, and leadership wants a one-year strategy to catch up and then outperform the industry.
Objective
Identify the product-level growth gaps and recommend a feasible one-year plan that lifts sales growth to at least the market rate, with credible levers to outperform it.
Skills this case tests
Structuring the problem
Reading the data
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.