The Shift Away from Scheduled Grocery
growth strategy
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Basketwala, an online grocery retailer operating in India. Its sales growth has been muted over the past year. The leadership team wants to understand what is driving the slowdown.
Objective
Establish which sales driver is weakening and whether the slowdown is client-specific or reflects customers shifting away from scheduled grocery delivery.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Reading the data
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.