Growing a Streaming Platform
growth strategy
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client, Chalchitra, is a pan-India video-streaming platform offering entertainment content. Growth has stagnated in a highly competitive market, and the leadership wants a growth strategy.
Objective
Recommend a practical short-term and long-term plan to grow premium revenue within the existing business, and assess whether acquiring a Hindi content producer is attractive.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.