Unlocking Digital Reach
growth strategy
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Zavelle, a foreign apparel brand that entered India five years ago. Its growth has been stagnant, and leadership wants to understand why and how to revive it. How would you diagnose the issue and recommend actions?
Objective
Identify why Zavelle is not growing in a growing market and recommend practical actions to expand customer reach and revenue.
Skills this case tests
Structuring the problem
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.