Fivefold Cooling Growth
growth strategy
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client, Ruvana, manufactures air conditioners in India. Management wants to accelerate the business substantially over the next five years. What growth strategy should it pursue?
Objective
Recommend a prioritized, testable set of growth pathways that could deliver the unit-volume ambition while addressing market potential, cannibalization and incremental costs.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.