Winning the Premium Shelf
growth strategy
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Palette House Paints, a pan-India paint manufacturer that sells only white decorative paint across low-, mid-, and high-price tiers. The company wants to accelerate its growth. What growth strategy should it pursue?
Objective
Identify the most attractive growth opportunity, diagnose the key reason the company is underperforming there, and recommend a practical sequence of actions.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.