The Eastern Dispatch Bottleneck
growth strategy
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Granitex Cement, a large cement manufacturer in India. It wants to increase its market share. How would you develop a growth strategy?
Objective
Identify the region and customer segment to prioritize, explain the binding growth constraint, and recommend a profitable, capacity-feasible path to the national market-share target.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.