Closing the Pickup Gap
growth strategy
India-specific
Set in Lucknow, India; the figures and context are India’s.What this case is about
Your client is Sawaari, a leading app-based cab provider. You are its operations head, and Sawaari wants to overtake its main competitor in market share. How would you develop a growth plan?
Objective
Establish a credible way to acquire enough customers and operating capacity to lift Sawaari above 50 percent of completed cab trips in Lucknow within a year, while addressing the localized wait-time bottleneck.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.