Unlocking Cancer Test Growth
growth strategy
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Vayanta, an India-wide diagnostics company focused on cancer testing. It was incorporated a few years ago and wants to grow revenue tenfold over the next year. Vayanta wants you to assess whether that goal is feasible and recommend a growth strategy.
Objective
Establish whether Vayanta's tenfold revenue goal is plausible given its addressable market and current sales capacity, then recommend practical growth levers and key execution risks.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.