Dead Serious Business
guesstimates
India-specific
Set in Ahmedabad, India; the figures and context are India’s.What this case is about
Your client is asking you to estimate the value of a coffin maker's business in Ahmedabad. You need to determine the potential market and profitability of such a business, taking into account demographic factors and financial assumptions.
Objective
Estimate the net present value (NPV) of a coffin maker's business in Ahmedabad, considering relevant market size, costs, pricing, and demographic constraints.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.