Tea Stalls Along the Highway
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is evaluating the scale of the roadside tea-stall business on Indian highways. They want to understand the total revenue the stalls generate in a typical day.
Objective
Build a defensible estimate of daily tea revenue by sizing serviceable stalls and accounting for differences in sales across footfall segments.
Skills this case tests
Structuring the problem
Working the numbers
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.