Sizing India's Prepared Pizza Market
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
A food-service group is assessing the size of the prepared-pizza market in India. It asks you to estimate how many pizzas are sold in the country each year. Build a transparent estimate and explain the assumptions that matter most.
Objective
Estimate annual prepared-pizza unit sales in India using a structured demand-side model and explain the key assumptions and uncertainty.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.