Delhi Bottled Water Demand
guesstimates
India-specific
Set in Delhi, India; the figures and context are India’s.What this case is about
Your client is a packaged drinking water company assessing demand in Delhi. Estimate how many packaged drinking water bottles are sold in the city on an average day.
Objective
Estimate daily bottle sales by segmenting likely resident demand, adding visitor demand, and checking that the result is reasonable.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.