Milk on Demand
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
A client wants to estimate the annual revenue from packaged milk sold through quick-commerce platforms in India. Focus on household retail purchases, not commercial or bulk sales. How would you estimate the annual revenue?
Objective
Estimate annual quick-commerce revenue from household packaged milk sales in India using a transparent, segmented estimate of purchasing households, milk consumption, and price.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.