Election Day Visibility in Delhi
guesstimates
India-specific
Set in Delhi, India; the figures and context are India’s.What this case is about
Your client is Votemark Research, an election research group in Delhi. It is preparing for a general election that begins next month and wants to estimate how many physical places will display the face of its candidate Arun Mehta on a peak campaign day. What is the likely number of placements across the city?
Objective
Estimate the number of physical placements showing the candidate on a peak election day, make the assumptions transparent, and keep print circulation separate from placement locations.
Skills this case tests
Structuring the problem
Working the numbers
Communicating clearly
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.