India’s Maternity Apparel Opportunity
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client, GarbhaFit, is an Indian retailer focused on maternity clothing. Its leadership is considering a larger investment in the category and wants to understand the annual size of India’s maternity-wear market. Estimate the market in rupees and explain the main drivers.
Objective
Estimate annual Indian maternity-wear sales by sizing the relevant customer base, applying purchase and usage assumptions, and accounting for rural demand.
Skills this case tests
Structuring the problem
Working the numbers
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.