Counting a Nation's Pad Demand
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
SakhiCare is an Indian menstrual health products company considering an expansion of its disposable sanitary pad business. Its leadership wants to understand the size of the opportunity in India in units. How would you estimate the market?
Objective
Estimate annual disposable sanitary pad unit demand in India using a transparent estimate of likely users and annual consumption per user.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.