The Audio Check Count
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client VaaniMeet is a video conferencing platform used in India. It wants to estimate how many times people say “Am I audible?” on its calls in a typical year. The client wants an order-of-magnitude estimate, not a survey-quality count.
Objective
Estimate annual utterances by segmenting users with different call patterns, accounting for platform adoption and repeat utterances, and communicating the key assumptions and uncertainty.
Skills this case tests
Structuring the problem
Working the numbers
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.