Sizing India's Household Switch Demand
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
Kalpa Electricals is an Indian manufacturer of household electrical products. The company wants to understand the size of the domestic market for electrical switches used in homes. Estimate annual demand, including both replacements in existing homes and switches installed in new homes.
Objective
Estimate annual domestic household switch demand by sizing replacement and new-home demand separately and making the assumptions and annualization clear.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.