India’s Annual Cricket Ball Demand
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
GullyGear, a national sporting-goods distributor, is planning its annual procurement and wants to understand the size of the children’s cricket-ball market in India. Estimate how many cricket balls are sold for children’s use each year.
Objective
Estimate annual cricket-ball demand for children in India by segmenting the child population and accounting for both usage intensity and ball sharing.
Skills this case tests
Structuring the problem
Working the numbers
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.