One Day of Food Delivery
guesstimates
India-specific
Set in Delhi, India; the figures and context are India’s.What this case is about
Your client is Zaffra, a food delivery platform operating in Delhi. It wants to understand how many orders are placed through online delivery platforms in the city each day. Estimate the daily order volume.
Objective
Estimate daily online food delivery orders in Delhi by building a demand funnel, converting ordering frequencies to daily rates, and checking that the result is plausible.
Skills this case tests
Structuring the problem
Working the numbers
Communicating clearly
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.