India’s Annual Blade Count
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Kaantle, a national men's grooming-products distributor in India. It is evaluating the razor-blade market and wants to estimate how many individual razor blades are sold in India in a year.
Objective
Estimate annual sales of individual razor blades in India using a transparent consumer and usage breakdown, then check whether the result is plausible.
Skills this case tests
Structuring the problem
Working the numbers
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.