Sizing a Pizza Chain's Daily Sales

guesstimates

India-specific
Set in India; the figures and context are India’s.

What this case is about

Our client, Zingza, is a pizza chain operating in India. The leadership team wants to estimate how many regular-size pizzas it sells in a typical day. How would you size daily sales?

Objective

Estimate daily regular-size pizza sales by sizing the chain's urban store footprint and the volume each store serves.

Skills this case tests

Structuring the problem
Working the numbers
Judgement and recommendation

This is an interview practice scenario. Figures in the brief are case inputs, not current market research.