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guesstimates

India-specific
Set in India; the figures and context are India’s.

What this case is about

Your client runs a small photocopy shop near an MBA campus. Estimate the shop's annual revenue.

Objective

Estimate annual photocopying revenue by separating campus demand from local demand, applying the shop's share of campus demand, and checking whether the result is plausible.

Skills this case tests

Structuring the problem
Working the numbers
Judgement and recommendation

This is an interview practice scenario. Figures in the brief are case inputs, not current market research.