Sizing India's Monthly Napkin Users
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is an Indian personal-care manufacturer assessing the opportunity for sanitary napkins. They want to estimate how many women in India use sanitary napkins in a typical month. How would you size that user base?
Objective
Estimate the number of distinct women in India who use sanitary napkins in a typical month, making assumptions explicit and segmenting for affordability and product preference.
Skills this case tests
Structuring the problem
Working the numbers
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.