A Day of Solo Shots
guesstimates
India-specific
Set in Kolkata, India; the figures and context are India’s.What this case is about
Mrittika Centre is a major shopping mall in Kolkata. Its management wants to estimate how many individual selfies visitors take there in a day. How would you estimate the daily count?
Objective
Estimate individual selfies per day by first sizing mall visitors and then converting that footfall through smartphone, photography and selfie behavior.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.