Clear Water
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client has developed a powder that kills germs when added to water and believes India could be a promising market. Should the client enter India?
Objective
Establish whether first-year returns justify entering India and recommend a feasible, responsible route to market that addresses adoption and product-safety risks.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.