Luxury Lane
market entry
What this case is about
Your client is a luxury car manufacturer considering entry into Bangladesh. The client wants your advice on whether and how to enter this market. Please assess the opportunity and make a recommendation.
Objective
Establish whether the client can break even within three years under a reasonable market-entry model, and identify the main risks to that conclusion.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.