Premium Auto Service Entry
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
A large Indian automotive group has seen a third-party garage model in Germany and is considering bringing a similar business to India. The client wants to know whether the opportunity is attractive and, if so, how to enter. It wants to grow revenue while maintaining decent profitability.
Objective
Establish whether an Indian third-party car-servicing business is attractive, which customer segment to target, and how to set up a value chain that can deliver profitable growth.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.