A New Signal for Borrowers

market entry

What this case is about

A telecom operator in Saudi Arabia is considering a TELCO Score Index that uses its data and AI capabilities to assess individuals’ financial reliability. The index would give financial institutions an alternative signal for people without traditional credit scores. The client wants to know whether the venture is attractive and feasible, and how it should be launched and priced.

Objective

Establish whether the market opportunity, commercial economics, operational readiness, and regulatory requirements support a phased launch of the index.

Skills this case tests

Structuring the problem
Reading the data
Working the numbers
Judgement and recommendation
Communicating clearly

This is an interview practice scenario. Figures in the brief are case inputs, not current market research.