A New Kind of Wearable
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client has designed a premium smart fitness ring and is considering entering the Indian market. They want to know whether the opportunity makes sense.
Objective
Estimate the first-year potential among likely early adopters, assess the main launch risks, and recommend whether and how the client should enter India.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.