A New Way to Monitor Glucose
market entry
What this case is about
Your client is an Indian medical device manufacturer considering expansion into East Africa. It makes a non-invasive glucose monitoring device for household use and wants to grow revenue. Evaluate whether it should enter the region and, if so, how it should do so.
Objective
Assess the opportunity and entry feasibility, then recommend a risk-appropriate entry plan that distinguishes estimated market potential from validated, profitable sales.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.