A New Route to Goa
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Skylark Airways, a leading Indian airline. Its board has approved exploring new routes, and the airline is considering a Kolkata to Goa round trip. It wants to know whether and how to launch the service profitably, rather than simply gaining market share.
Objective
Recommend whether and how Skylark should enter the Kolkata to Goa route, using the demonstrated demand, competitive positioning, schedule, and expected unit economics.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.