Airport Taxi Permit Decision
market entry
What this case is about
Your client, Vía Urbana, operates a taxi fleet in Mexico City but does not currently serve the city’s airport. The airport is offering new taxi permits, and Vía Urbana has excess cars and drivers available. The company wants to know whether it should buy the permits and what the opportunity looks like financially.
Objective
Establish whether airport demand and per-cab economics support buying the permits, while clarifying the operating assumptions and the difference between per-cab profit and total fleet profit.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.