Digital Advice for Farm Reach
market entry
What this case is about
Your client, Navdhara Agri Equipment, is one of India's largest agricultural equipment manufacturers and has a long-standing presence among farmers in northern India. It is considering a mobile subscription service for personalized crop advice, weather alerts, pest detection, and fertilizer recommendations in Punjab, Haryana, and Uttar Pradesh. Management wants an affordable new recurring revenue stream and stronger customer retention. Should it enter this business, and if so, how?
Objective
Establish whether the advisory platform has attractive adoption and revenue potential, then recommend a feasible entry route that fits the client's capabilities.
Skills this case tests
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.