Concrete Across the Nile
market entry
What this case is about
It is 120 AD. Your client, Aulus Celer, is a Roman engineer who has developed waterproof concrete that is stronger and more durable than conventional stone masonry. After using it across Roman territories, he is considering entering the Kingdom of Egypt, where he wants the material to become the preferred choice for major public infrastructure. Should he enter, and how should he approach the opportunity?
Objective
Estimate the initial addressable opportunity and recommend whether and how to enter Egypt, accounting for operational feasibility and the risks to adoption and sustained demand.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.