Test Kits Across Borders
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client, Redgum Diagnostics, is an Australian healthcare test-kit manufacturer considering entry into India. It wants your advice on the best entry mode and pricing strategy, and on how to set a sensible initial market-share ambition.
Objective
Recommend a feasible entry route and pricing approach, and explain how the client should establish an evidence-based initial market-share target.
Skills this case tests
Structuring the problem
Judgement and recommendation
Working the numbers
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.