A Digital-First Label for India

market entry

India-specific

Set in India; the figures and context are India’s.

What this case is about

TaalMitti Records is a new Indian music label backed by a wealthy entrepreneur. The client wants to establish a foothold in India, with the option to expand internationally over time. It wants its first songs released within six months and a full-scale launch within a year. What market-entry strategy should it pursue?

Objective

Recommend a profitable, phased entry strategy for India that addresses the target artists, music rights, content, marketing, distribution, and revenue model.

Skills this case tests

Structuring the problem

Working the numbers

Judgement and recommendation

Communicating clearly

Reading the data

This is an interview practice scenario. Figures in the brief are case inputs, not current market research.