A Telugu Studio’s Streaming Move
market entry
India-specific
Set in Andhra Pradesh and Telangana, India; the figures and context are India’s.What this case is about
Your client, Kotha Chitra Studios, is a large production house based in Andhra Pradesh with a broad library of Telugu language films. It is considering launching an OTT service to host its own content. The leadership wants your advice on whether to enter the market and, if so, how.
Objective
Assess the market opportunity and entry feasibility, then recommend whether Kotha Chitra Studios should enter, at what price, and through which route.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.