Building Basketball's Next Chapter
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client, Kunal Bhasin, is an India-based billionaire who is passionate about basketball and wants to make it one of the country's leading sports. They are considering launching a professional league and want to know how to enter the market while building a sustainable basketball ecosystem. How would you approach the decision?
Objective
Assess India's readiness for a professional basketball league and recommend an entry plan that builds talent and demand while creating a path to long-term sustainability.
Skills this case tests
Structuring the problem
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.