A New Advisory Footprint
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Kestrel & Rowe, a global strategy consulting firm that is strong in the United States and Western Europe but has no presence in India. Leadership is considering entering the Indian market and wants to know whether it is attractive, where the firm should focus, whether the economics work, and how it should enter. How would you advise them?
Objective
Determine whether Kestrel & Rowe should enter India, identify a focused and defensible target segment, establish the economics of viable and target scale, and recommend an entry and operating model.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.