The Delivery Fleet Decision
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client, Ignis Motors, is a leading premium electric two-wheeler manufacturer in India, selling family scooters and performance models. Its board is debating whether to enter the commercial delivery fleet segment, where operators use low-cost electric two-wheelers for last-mile deliveries. Should Ignis enter, and if so, how should it structure the entry?
Objective
Establish whether fleet entry is strategically worthwhile despite lower unit margins, and recommend an entry model that protects the premium brand.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.