A New Route for Business Buyers
market entry
What this case is about
Rafid is a leading Saudi Arabian e-commerce marketplace with a large base of buyers and sellers. It is considering adding a B2B procurement service so businesses can buy frequently needed products through its platform. The client wants to know whether it should enter this market and, if so, how.
Objective
Determine whether B2B procurement can support attractive profits over the client's planning horizon and recommend an entry plan that tests demand, economics, and execution risks.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.