The Neighborhood Salon Launch
market entry
India-specific
Set in Kolkata, India; the figures and context are India’s.What this case is about
Your friend has recently returned from Switzerland and wants to open a single unisex salon in Kolkata, initially offering haircuts and facials. He has never run a business or salon before. He wants your help deciding whether and how to enter the local market, including the salon's positioning, pricing, and launch strategy.
Objective
Assess whether a single salon can attract enough local visits to operate profitably and recommend a practical positioning, pricing, and launch plan.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Reading the data
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.