A Digital Bank for Young India
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Our client, Pravaah Bank, is a well-established commercial bank in India that is losing younger customers to nimble fintech startups. It wants to launch a fully digital bank to win over the younger generation. How would you approach its go to market strategy?
Objective
Recommend whether and how Pravaah Bank should launch a digital bank to capture market share among urban customers aged 18 to 35, including the economics, offering, acquisition plan, and launch risks.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.