Building a Live Community in India
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a US-based live-streaming platform with about 60 million monthly active users across North America and Europe. It focuses on gaming, e-sports and niche communities, and is considering entering India. The leadership team wants a go-to-market strategy.
Objective
Establish where and how the platform should enter India, how it should sequence creator and viewer growth, and how it can validate sustainable monetization before scaling.
Skills this case tests
Structuring the problem
Judgement and recommendation
Communicating clearly
Reading the data
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.